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Deputy Commercial Manager Europe

  • Farnborough, England, United Kingdom
Commercial (UK)

Job description

With a history dating back over 50 years, TAG Aviation are leaders in the business aviation industry. Operating from multiple centres in Europe and Asia, we have an unrivalled reputation for safety, reliability, and operational excellence and expertise.

Specialising in aircraft acquisitions, aircraft management, charter and FBO/handling services, our objective is to provide a tailored service to each client, meeting their unique requirements and setting the global standard in business aviation with a philosophy of excellence.

TAG Perks – we are really proud of our culture:
• Learning and Development
• 24 days annual leave (rising with service)
• Company pension
• Life assurance
• Health insurance
• Enhanced sick pay
• Employee Assistance Program

Plus, a variety of other perks including:

• Treat days
• Social events
• Wellbeing initiatives
• Cycle to work scheme
• TEDS premier nursery scheme

TAG SPIRIT - Our mission and values mean a lot to us...

At TAG Aviation our Mission is to put the client at the heart of everything we do, by embracing Technique d’Avant Garde, to inspire service excellence in the air and on the ground.

Our Company Values allow us to achieve this Mission: 







Deputy Commercial Manager Europe 

Primarily, the role of the Deputy Commercial Manager seeks to embed and drive sales mentality to ensure consistent revenue growth for the company through maintaining existing relationships with nominated key clients; as well as providing support in the daily management of the charter team alongside the Commercial Manager Europe.

Job requirements

We’re looking for someone who can:

  • Assist the Commercial Manager in the daily management of the charter team
  • Represent the Commercial Manager (when absent) at internal briefings
  • Assist in the review of work processes, efficiency, and service levels
  • Rejuvenate relationship management with nominated key clients and industry partners
  • Generate revenue for the company
  • Coach and mentor of the sales team to reach individual & team targets
  • Promote a “European Sales Team” mentality within the charter team
  • Liaise with other departments e.g. Operations, Accounting, Aircraft Management, Crewing
  • Provide market knowledge to the business and advise on TAG aircraft pricing in the market
  • Create proposals for TAG aircraft owners and sell our charter services
  • Be involved with all aspects of owners release and provide knowledge to all departments with regards to profits and margins
  • Monitor Europe performance and report figures to management
  • Represent TAG externally at industry functions
  • Promote the TAG reputation and brand
  • Provide ‘out-of-hours’ support for the team - working on a rotation basis as part of the team
  • Help define and implement a training plan for new starters
  • Compile weekly updates of AC availability and sales opportunities
  • Conduct internal training of new team members
  • Provide operational / sales guidance to the team
  • Plan targeted sales related industry / direct client meetings
  • Help review client performance and mentor client development
  • Direct tactical existing client meetings / business entertaining
  • Implement structured sales incentives
  • Provide consistent sales drive and motivation
  • Monitor sales training and embedding within the team
  • Create new sales opportunities
  • Help design new charter sales products
  • Plan TAG charter events
  • Review trip files for sales/operational opportunities
  • Push team sales activity by defining and implementing pro-active sales approaches
  • Attend relevant networking opportunities to support Business Development
  • Help change TAG direction to remain current as an industry leader 

Further requirements for the role:


  • Ability to provide excellent customer service
  • Results orientated disposition 
  • Strong commercial awareness
  • Minimum 3-5 years in business aviation
  • Possessor of good analytical skills
  • Ability to work efficiently during busy periods
  • Excellent interpersonal skills

If you are looking for an exciting and challenging role in the aviation industry, and have the skills and experience we are looking for, we would love to hear from you.

TAG Aviation is committed to providing equal opportunities to all employees and applicants for employment. We do not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, or any other legally protected status. We believe that diversity and inclusion are essential to our success as a company. We strive to create a workplace that is welcoming and inclusive for all employees, where everyone feels valued and respected


  • Farnborough, England, United Kingdom
Commercial (UK)


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